Studio Veld faced two primary challenges: increasing visibility for their first-floor office on a busy city street and enhancing their interior ambiance. While plate signage existed at the building entrance, they lacked a bold identifier for their specific location. Additionally, they sought to create a vibrant, cheerful atmosphere for their staff, particularly during winter months. The challenge was to find a signage solution that would serve both as an exterior beacon and an interior design element, all while reinforcing their brand identity.

The impact of the custom LED neon octopus sign on Studio Veld's office was immediate and multifaceted. Externally, it serves as a bright beacon, especially at night, helping clients easily locate the studio. Internally, it has significantly enhanced the office ambiance, creating a vibrant and cheerful atmosphere for staff. Studio Veld was particularly impressed with Kings of Neon's super-fast quote process and earlier-than-promised delivery, describing their overall experience as "excellent" and "fantastic."